Fashion Los Angeles Times
Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to Fashion News public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients’ brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. The actress said that her character is determined and added, “While her father wants her to become an accountant she aspires to become the leading model in fashion industry”. Addressing rumors that the film was an exposé of the fashion industry, she said, “It is nothing like that. Whatever problems that come up to my character in the film are not because of the profession but because …
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